As Hadoop and Hive implementations continue to grow, accessing and analyzing the data is becoming a bigger issue.  Most companies integrate Hadoop into their existing data landscape and so want to continue to use all their existing tools to report on, analyze, and visualize their Hadoop data.  Simba's ODBC driver for Hadoop/Hive has become a very important tool in this space.  Now both MapR and DataStax are embedding this into their distributions to give their customers access from BI tools like Crystal Reports, Excel, and Tableau.  You can read more here:

DataStax ODBC Connector for Hive

MapR ODBC Driver for Hive