Doug Henschen at InformationWeek wrote an interesting analysis of HortonWorks and why it is generating a lot of interest these days – well worth a read – HortonWorks and Hadoop.  Interesting how Cloudera is in the Oracle camp and HortonWorks is in the Microsoft camp.  The sense I keep getting is the that the big players in data are really getting into the Hadoop business in a big way.  The question of course is how they all plan to monetize Hadoop.