Hadoop and Hive are definitely on everyone's mind these days. Whenever I see the words 'big data', connecting to Hadoop and Hive are not far. There is a latent demand for ODBC connectivity to Hive. To recap, nearly every top vendor has announced and/or released some form of integration with Hadoop & Hive:

There is of course Hive's own ODBC driver. But it seems that many people are looking in particular for a Windows driver.

Looking further, Hive's HiveQL is both a subset and extension of SQL-92. Supporting the full SQL-92 would be especially useful when integrating Hive ODBC into legacy apps.

So what are your challenges with integrating Hive into your solution and/or landscape? Drop me a line.