Kognitio launched the Pablo product last week and got a nice write up by Doug Henschen at Information week entitled: Kognitio Tries Fast, Faster, Fastest Data Warehouse Strategy.  Doug talked about Pablo and compared it so a similar product from Teradata called Teradata Business Intelligence Optimizer (TBIO).

My comment on Doug’s article is that while the comment “Pablo’s OLAP-style analysis is also not new. Teradata has offered a virtual OLAP-analysis option and a tie to Microsoft BI tools (including Excel) for several years” is true, Pablo is still a big differentiator with products like EMC GreenPlum, IBM Netezza, HP Vertica, and ParAccel. Teradata TBIO and Kognitio Pablo have what we call in-database OLAP where the OLAP cube meta data is defined and then the actual calculations and processing are done in the database so you get one version of the truth and you leverage the power of the analytics database. This approach well serves the Big Data space for analytics. Other players in this space don’t have this approach. They try to bolt cubes on on top of the database and so they don’t leverage the performance and processing power of the analytics database. Also, note that this solution integrates with Excel directly. This does not use an Excel add-in like Essbase does. Kognitio Pablo supports the MDX query language and the OLE DB for OLAP (ODBO) interface. What this means is you get the full power of Excel and Excel Pivot Tables directly against your data rather than having to pull your data into Excel and do aggregations and calculations there. While this might seem a subtle difference, it becomes obvious how big an advantage MDX is when you compare performance, scale and functionality. Also, if you every upgrade to a new version of Excel, Pablo will just work. You don’t need to wait for the vendor to build an add-in for the new version of Excel. From a user point of view, this is big. So, Pablo is truly a differentiator for Kognitio.