Thomas Wailgum takes “a look at the leading BI vendors’ strengths, weaknesses and strategies for the future” in his article at: If you don’t have access to the 2008 Gartner BI Magic Quadrant, Wailgum’s article is worth a quick read. Interesting how HP could join the ranks of the top four BI megavendors. Of course, such a move by HP would require a major acquisition. Also interesting how Wailgum says that “With its prized Business Objects purchase under its umbrella, SAP is now the largest BI platform vendor, almost twice the size of its next largest competitor, according to Gartner.” This comment reminds me of the Business Application space where SAP was (is?) bigger than Oracle, PeopleSoft and JD Edwards combined. Of course, I am still curious about Google and Panorama. Remember that Panorama and ProClarity competed to be the best BI product on top of Microsoft Analysis Services. Then, after Microsoft bought ProClarity, Panorama embraced SAP, and now Panorama seems to be flirting with Google. What would happen if Google took BI seriously and made a big push into the Enterprise market