The explosive pace of data creation from an ever-expanding list of sources is a fundamental challenge that requires organizations to rethink their approach to data connectivity.

Today, data source providers who build data sources (HortonWorks, Cloudera, Datastax) and enterprise applications (SAP, Oracle, Microsoft, Concur, Zoho), and independent software vendors (ISVs) who build apps (Qlik, Tableau, Microstrategy) are expected by customers to provide connectivity of data sources to applications and vice versa. And that requires sourcing – or building – separate drivers for every data source.

From our ongoing discussions with ISVs, we know that many are grappling with several issues when it comes to providing data access to a myriad of data sources used by their customers, including:

  • High cost of data connectivity distribution;
  • Resource drain (and necessary expertise) of keeping pace with data source versions and expansions and the growing data sources across cloud, on-premises and hybrid deployments;
  • Burden of maintenance;
  • Market expansion constraints due to the limited number of data sources any given product can access.

High distribution cost of data source drivers and updates

Picture this. Historically, for every data source, an ISV will need to research and find individual data source drivers, acquire and update each one, or spend coveted budget to develop and maintain drivers in house. This is highly inefficient for companies who make money from software production. And it doesn’t end there. Data source drivers require configuration, management and subsequent updates, further burdening human resources, the time it takes to get to market, and budget.

Many data sources have APIs that require building a custom solution to connect to each source. And every customer you talk to is using different systems … and their data is spread across many disparate locations.

It’s costly and time-intensive for each application vendor to create a custom solution for every data source: the APIs are different and even after developing for each of these access points, maintenance becomes a distraction.

Enabling customers real-time access to multiple data sources

To drive greater value, ISVs need to be able to give customers real-time access to multiple data sources so those business users can make better decisions faster and easier—from within the ISV app or by delivering ISV app data to other systems.

Consider the impact if you could:

  • Broaden your target market with the richest set of data connectivity capabilities;
  • Incorporate enriched business data directly into your solution – for self-service access to data by your customers;
  • Minimize your data connectivity development, distribution, maintenance and support while reducing costs;
  • Deliver new connectivity to your users independently of your release cycle; and
  • Gain new insights on usage analysis to better understand data source popularity, data volumes, and frequency.

This is a tall order for ISVs today. It requires market innovation to deliver immediate value from the data your customers access while dramatically decreasing what it takes to configure and support data access.

Stay tuned!  In the coming weeks, we’ll unveil a transformative approach to connecting applications and data sources that enables ISVs to get products to market faster without requiring more or specialized resources, and while reducing overall costs.

Intrigued? Watch the video below to learn more.