Marketo ODBC and JDBC Driver with SQL Connector

Magnitude Gateway Marketo Adapter

The Magnitude Gateway Marketo Adapter enables streamlined analytics and reporting on Marketo data. Complying with both the ODBC 3.80 and JDBC 4.2 data standards, the adapter simplifies the process of connecting to data sources by enabling you to use the same connection across both types of applications. Additionally, the adapter is supported by the Magnitude Gateway Settings application, which provides a user-friendly interface for configuring and managing your connections.

The adapter returns Marketo data through specially generated schema tables, which map the data to a traditional relational format that is compatible with ODBC and JDBC applications. When you connect to Marketo using an ODBC application, the adapter also provides stored procedures that enable you to easily manipulate the data without designing and executing complex query statements.

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Marketo ODBC & JDBC Standard Drivers

The Simba Marketo ODBC and JDBC Driver allows you to easily connect to Marketo live data through Excel, Tableau, Power BI, Qlik or any analytics application.

The Simba Marketo ODBC and JDBC Driver enables Business Intelligence (BI), analytics, and reporting on data that is stored in Marketo. The ODBC driver complies with the ODBC 3.80 and the JDBC driver complies with the 4.2 JDBC data standards. The driver adds important functionality such as Unicode, as well as 32- and 64-bit support for high-performance computing environments on all platforms.

Marketo stores data in structures which do not follow the rules of data typing and structure that apply to traditional relational tables and columns. Because traditional ODBC and JDBC toolsets might not support these data structures, the data needs to be mapped to a relational form. To achieve this, the Simba Marketo ODBC and JDBC Drivers use schema tables to map the Marketo data to formats that are compatible with ODBC and JDBC.