Vancouver, BC – March 22, 2011 – Simba Technologies Inc., industry’s choice for standards-based relational and multi-dimensional data connectivity, announced today that Bill Baker has joined its Advisory Board.

Mr. Baker brings over 30 years experience in Business Intelligence (BI) and data warehousing to the company’s Advisory Board. More recently, Mr. Baker served as the Chief Technology Officer of Visible Technologies, Inc., which produces software to measure and analyze brand perceptions and performance in social media.

Mr. Baker spent more than twelve years at Microsoft where he started and grew the BI team within Microsoft’s SQL Server Business Intelligent Unit and served as General Manager of BI applications for the Microsoft Office Business Platform. During his tenure, Mr. Baker and his team delivered three releases of Microsoft Analysis Services, Reporting Services, Integration Services and the SQL Server Management Studio. He also managed product development for BI applications such as Microsoft PerformancePoint Server 2007. He was subsequently named a Microsoft Distinguished Engineer, an acknowledgement bestowed by Microsoft to technical contributors whose high level of performance, technical vision, expertise and world-class leadership are instrumental in developing and driving products and standards for Microsoft and the technology industry.

Mr. Baker was a key driver at Microsoft pushing interoperability. He was an important contributor to Microsoft’s efforts to cofound the XMLA Council with Hyperion Solutions and SAS, involving all major players in the industry – including SAP, Business Objects, Cognos, MicroStrategy and others – that helped forge a great relationship between Microsoft and the entire BI ecosystem.

Prior to Microsoft, Mr. Baker was Vice President of Express Product Development at Oracle Corporation. Oracle Express was the precursor of Oracle Database’s OLAP Option today. Oracle acquired the Express product through its acquisition of IRI Software, where Mr. Baker held the position of Senior Vice President responsible for Express multi-dimensional database development.

“We are pleased to welcome Bill to Simba’s Advisory Board and look forward to his industry insight and contributions to Simba’s strategic plans,” said Amyn Rajan, Simba’s CEO. “Bill has been responsible for building two very significant BI/OLAP stacks and teams at Oracle and Microsoft. Simba has had the privilege to work with Bill on MDX, ODBO and XMLA initiatives. His experience in the BI space is immeasurable and his industry contributions are well noted. He is a very experienced addition to our team.”

“Simba Technologies is the industry expert in relational and multi-dimensional data connectivity, and I’m pleased to accept this opportunity to join its Advisory Board and to contribute to its continued strategic success,” said Bill Baker. “I look forward to contributing to the company’s vision and sharing my experience in BI.”

 About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET. Simba’s software is used worldwide.

Its customers include leading independent software vendors and global enterprises like Microsoft®, Oracle®, Infor®, SAP® and Teradata®.

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