Vancouver, BC – October 11, 2012 – Simba Technologies, the industry’s Open Database Connectivity (ODBC) expert for Big Data solutions, announced today that it has partnered with Hortonworks, a leading commercial vendor of Apache Hadoop, to provide ODBC access to Hortonworks Data Platform. Choosing Simba’s Apache Hive ODBC Driver with SQL Connector enables Hortonworks to give its customers easy access to their data for Business Intelligence (BI) and analytics using the SQL-based application of their choice.

“Hortonworks makes Apache Hadoop easier to consume and use in enterprise environments,” said Shaun Connolly, Hortonworks’ VP Strategy. “Simba’s Apache Hive ODBC Driver technology makes it easier for our customers to harness the power of their Big Data using popular and familiar BI and analytics applications. Simba is the ODBC expert, and we chose its technology to enable access to the Hortonworks Data Platform because it offers our customers the broadest compatibility with SQL-based applications.”

ODBC is the most common data interface used by BI, data analysis and reporting applications for relational data connectivity. The ODBC 3.52 specification – on which Simba’s Apache Hive ODBC Driver with SQL Connector is fully compliant – is the foundation for standards-based access from BI tools such as Alteryx, Microsoft Excel, Tableau, SAP BusinessObjects Crystal Reports, QlikView and countless others. ODBC was developed in 1992 by Microsoft and Simba Technologies and has been the flagship API for SQL ever since.

“Simba’s Apache Hive ODBC Driver with SQL Connector is based upon the latest ODBC standard, opening up the entire ecosystem of SQL-based applications to access and analyze Big Data in Hadoop,” said George Chow, Simba’s CTO. “ODBC connectivity to Hortonworks Data Platform makes data accessible to enterprise users, using proven tools found in a data scientist’s and business user’s BI toolbox. This adds to Hortonworks being one of the most enterprise friendly Hadoop distributions available.”

Apache Hadoop is the next generation data platform that captures, stores and analyzes structured and unstructured data, as well as real-time streams of information, flowing throughout today’s enterprise environments. Hadoop is not natively SQL-capable, using its own Hive Query Language (HiveQL) as the basis for access and analytics.

Unlike other data drivers for Hadoop/Hive, Simba’s Apache Hive ODBC Driver with SQL Connector performs the added task of mapping advanced SQL functionality to HiveQL to provide users with seamless integration between their favored SQL-based BI application and their Hadoop-based Big Data. Built upon the SimbaEngine SDK driver development framework – the industry’s leading ODBC toolkit for high-performance ODBC driver development – Simba’s Apache Hive ODBC Driver with SQL Connector complies with the latest ODBC 3.52 data standard and adds important functionality such as Unicode and 32- and 64-bit support for high-performance computing environments on all platforms.

For more information about Simba’s Apache Hive ODBC Driver with SQL Connector, click here.

 About Hortonworks

Hortonworks ( is a leading commercial vendor of Apache Hadoop, the preeminent open source platform for storing, managing and analyzing big data. Its distribution, Hortonworks Data Platform powered by Apache Hadoop, provides an open and stable foundation for enterprises and a growing ecosystem to build and deploy big data solutions. Hortonworks is the trusted source for information on Hadoop, and together with the Apache community, Hortonworks is making Hadoop more robust and easier to install, manage and use. Hortonworks provides unmatched technical support, training and certification programs for enterprises, systems integrators, and technology vendors.

 About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access and analytics products and solutions for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like Hortonworks, Alteryx®, Infor®, Microsoft®, Oracle®, SAP® and Teradata®.

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