Strata Conference + Hadoop World and Vancouver, BC – October 24, 2012 – Simba Technologies Inc. – the industry’s Open Database Connectivity (ODBC) expert for Big Data solutions – announced today that it is rolling out its Big Data ODBC driver suite for NoSQL data sources such as Apache Hadoop/Hive, Apache Cassandra, Google BigQuery, MongoDB and others at the O’Reilly Strata Conference + Hadoop World in New York City.  Simba’s Big Data ODBC Drivers allow any SQL-based analytics or reporting tool to access any NoSQL data source for full-featured Business Intelligence (BI).

Simba’s Big Data ODBC Drivers are the most advanced ODBC drivers available for direct SQL access to NoSQL databases.  They are used by market leaders such as Alteryx, DataStax, Hortonworks, MapR, Tableau and others to enable BI, analytics and reporting on Big Data.

Simba is featuring four of its Big Data ODBC drivers at Strata:

  • Simba’s Apache Hive ODBC Driver with SQL Connector
  • Simba’s Apache Cassandra ODBC Driver with SQL Connector
  • Simba’s BigQuery ODBC Driver with SQL Connector
  • Simba’s MongoDB ODBC Driver with SQL Connector

Built upon the SimbaEngine SDK driver development framework – the industry’s leading ODBC toolkit for high-performance custom ODBC driver development – Simba’s Big Data ODBC Drivers fully comply with the ODBC 3.52 data standard and add important functionality such as Unicode and 32- and 64-bit support for high-performance computing environments on all platforms, including Windows, RedHat, SUSE, Solaris, AIX, HP-UX and Mac OS X.

Unlike other Big Data drivers, Simba’s Big Data ODBC Drivers perform the added task of mapping advanced SQL functionality to native Big Data Application Programming Interfaces (APIs) to provide users with seamless integration between their favored SQL-based BI application and their Big Data.  If applications support query functionality within the NoSQL data source, Simba’s Big Data ODBC Drivers are configurable to pass queries through for added efficiency.  Whenever possible, the drivers utilize Simba’s Collaborative Query Execution (CQE) to pass down filters and aggregations for added performance.

Users gain real-time, standard SQL-92 access directly to their Big Data using familiar applications with full functionality.  Organizations are able to leverage existing SQL-based tools to enable self-service BI, analytics and reporting on growing volumes of Big Data.

ODBC was developed in 1992 by Microsoft and Simba Technologies and has been the flagship API for SQL ever since.  It is the most common data interface used by BI, data analysis and reporting applications for relational data connectivity.  The ODBC 3.52 specification – on which Simba’s Big Data ODBC Drivers are fully compliant – is the foundation for standards-based access from BI tools such as Alteryx, Microsoft Excel, Tableau, SAP BusinessObjects Crystal Reports, QlikView and countless others.

For more information about Simba’s Big Data ODBC Drivers, visit:

 Supporting Quotes

“Hortonworks chose Simba’s Apache Hive ODBC Driver with SQL Connector because it is the most advanced ODBC solution available for standardized access to Big Data,” said Shaun Connolly, Hortonworks’ VP Strategy.  “Hortonworks Data Platform makes Apache Hadoop easier to consume and use in enterprise environments.  Simba’s Big Data ODBC driver enables us to give customers the ability to access and analyze their data from the broadest choice of SQL-based applications.”

“Simba’s Big Data ODBC Drivers enable Tableau customers to access, see and understand their Big Data,” said Dan Jewett, Tableau’s VP of Product Management.  “Enterprises today are amassing data at tremendous speeds from all sorts of sources.  Using Simba’s Big Data ODBC Drivers, Tableau users can quickly and easily analyze, visualize and share information gleaned from their Big Data and gain the most from their Big Data deployments.”

“If you want BI and analytics on your Big Data, Simba ODBC makes it happen,” said Amyn Rajan, Simba’s CEO.  “Simba’s Big Data ODBC Drivers enable SQL access to any NoSQL Big Data source on any platform.  They are the most advanced, BI-ready Big Data ODBC drivers available.”

 About Strata NY and Hadoop World 2012

O’Reilly Strata Conference + Hadoop World explores the changes brought to technology and business by big data, data science and pervasive computing.  It brings together decision makers using the raw power of Big Data to drive business strategy, and practitioners who collect, analyze and manipulate that data—particularly in the worlds of finance, media and government.  For more information, visit:

 About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access and analytics products and solutions for both relational and multi-dimensional data sources.  Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms.  Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide.  Its customers include leading independent software vendors and global enterprises like Alteryx®, Datastax®, Hortonworks®, Infor®, MapR®, Microsoft®, Oracle®, SAP® and Teradata®.

Company and product names are trademarks of their respective owners.