Successful Partnership Expanded to Offer Alteryx Customers Access to Simba’s Leading ODBC Drivers for Big Data Connectivity

SANTA CLARA, CALIFORNIA–(Feb. 11, 2014) – Simba Technologies Inc. – the industry’s choice for standards-based relational and multi-dimensional data connectivity on in-memory, cloud and Big Data – and Alteryx, Inc., the leader in data blending and advanced analytics, announced today they have extended their partnership to provide analytics on any Big Data source. Alteryx will use Simba’s suite of Big Data drivers to connect to any source including Cassandra, Google BigQuery, HBase, Hive, Impala, MongoDB, and SAP BW. Simba’s drivers are built on the ODBC 3.52 specification to deliver extreme performance, provide broad compatibility and ensure full functionality for users analyzing and reporting on Big Data.

“Alteryx Analytics empowers line-of-business data analysts to do quick and easy data blending from almost any source, and then perform advanced analytics,” said George Mathew, president and chief operating officer, Alteryx. “Using Simba’s Big Data drivers allows Alteryx users to capitalize on critical data across their enterprise, enabling real value to be driven from blending all types of relevant data. We have been using Simba’s ODBC driver for Hive and are excited to extend this successful partnership.”

“SQL is the lingua franca of the enterprise world. Simba’s drivers bring SQL capability to any Big Data source. Simba’s expertise at data connectivity has been a competitive advantage for Alteryx and is the reason why every major Big Data vendor including Cloudera, DataStax, Google, Hortonworks, and MapR have chosen Simba’s Big Data ODBC drivers,” said Amyn Rajan, Simba’s CEO. “Simba’s ODBC 3.52 driver technology maps SQL functionality to any data, anywhere, any time to enable broad, SQL-based BI/analytic support. Alteryx users gain easy and direct access to all their enterprise data with the full performance of the Alteryx Strategic Analytics platform.”

ODBC is the most common data interface used by Business Intelligence (BI), analytics, and reporting applications for relational data connectivity. It was developed jointly in 1992 by Microsoft and Simba Technologies and has been the flagship API for SQL ever since.

There is tremendous user and vendor interest for SQL-based BI access within the Big Data community. Simba’s ODBC 3.52 and JDBC 4.0 drivers are a significant advancement over those being developed and deployed by others. Compliance with the latest ODBC 3.52 standard adds many important functions and features like Unicode support and 64-bit for high-performance computing environments. Simba has had impressive success mapping SQL to NoSQL data sources like Cassandra, Hive and MongoDB. Its ODBC 3.52 drivers integrate any data with world-class analytic platforms like Alteryx – delivering full functionality and the desired performance for Big Data analytics and applications.

Simba’s drivers and providers are available for individual, enterprise, and OEM licensing. Simba offers connectors for Cassandra, Google BigQuery, HBase, Hive, Impala, MongoDB, and SAP BW. For more information about all of Simba’s Big Data ODBC & JDBC Drivers and for a free 30-day trial, visit:

About Alteryx, Inc.

Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyze it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required. More than 300 customers, including Experian, Kaiser, Ford, and McDonald’s, and 200,000+ users worldwide rely on Alteryx daily. Visit or call 1-888-836-4274 . Alteryx is a registered trademark of Alteryx, Inc.

About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like Alteryx®, Cloudera®, MapR Technologies™, DataStax®, Google®, and HortonWorks®.

Company and product names are trademarks of their respective owners.

Contact Information

Simba Technologies Inc.
+1.604.633.0008 x106
Alteryx, Inc.
Brandy S. Baxter
Twitter: @brandysbaxter