Vancouver, BC – April 7, 2011 – Simba Technologies Inc., industry’s choice for standards-based relational and multi-dimensional data connectivity, announced today that Robert Gersten has joined its Advisory Board.

Mr. Gersten brings over 25 years of Business Intelligence (BI) and data warehousing experience to Simba’s board. Most recently, Mr. Gersten served as Senior Vice President of Oracle Corporation, where he was responsible for strategic planning and delivery of Oracle’s BI and Enterprise Performance Management (EPM) products. At Oracle, Mr. Gersten spearheaded the convergence of the BI and EPM strategies into a single vision. This integrated the development efforts of the Siebel Corporation and Hyperion Solutions Corporation acquisitions. Mr. Gersten was also responsible for the expansion of the product line beyond Essbase, Hyperion Financial Management and Hyperion Planning to include additional products in data management, profitability, data quality and financial applications.

Prior to joining Oracle, Mr. Gersten held the position of Chief Development Officer of Hyperion Solutions Corporation, where he played a key role in the integration of Hyperion and Arbor Software and where he drove product strategy and execution that in turn led to the $3.3 billion acquisition of Hyperion by Oracle. While at Hyperion, Mr. Gersten was also a key driver in bringing Hyperion, Microsoft and SAS together to form the XMLA Council and in driving forward the XMLA and MDX query language specifications.

“We are delighted to welcome Robert to Simba’s Advisory Board,” said Amyn Rajan, Simba’s CEO. “Robert’s industry experience is invaluable and will bring another important voice to Simba’s strategic business and technology planning. Robert has a very successful track record in integrating different products for enhanced customer value. His expertise in enterprise BI will provide added perspective and guidance in discussions about current and future product, and will further contribute to the basis of Simba’s focused company direction.”

“I am pleased to join Simba’s Advisory Board and I look forward to contributing to the company’s strategic vision and continued product success,” said Robert Gersten. “Simba’s unique position in industry is such that it has helped many companies attain interoperability via standards-based relational and multi-dimensional data interfaces and technologies. Without technology such as Simba’s, nothing works.”

 About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like Microsoft®, Oracle®, Infor®, SAP® and Teradata®.

Company and product names are trademarks of their respective owners.