Vancouver, BC – July 24, 2012 – Simba Technologies Inc. – industry’s choice for standards-based relational and multi-dimensional data access and analytics on in-memory, cloud and big data – announced today that Host Analytics, the leader in cloud corporate performance management (CPM), has chosen Simba’s cloud ODBC driver technology to provide customers with easy access and analytics capabilities on their enterprise data.

“More than ever, finance professionals make critical business decisions that rely on integrating and analyzing growing volumes of data from marketing, operations, sales and other applications,” said Mark Bauer, Vice President of Product Management at Host Analytics. “Simba’s cloud ODBC driver integrates the data from various applications to allow our customers to perform sophisticated business analytics and make better bottom-line financial decisions. We are growing our partner network to enable the seamless integration of enterprise applications with Host Analytics’ CPM Suite, to deliver the industry’s first and most complete solution for finance and high performance analytics in the cloud.”

The new Host Analytics Open DataBase Connectivity (ODBC) Driver is available now. More information can be found at

“Simba has delivered numerous ODBC 3.52 drivers for BI vendors globally, and has provided technology, expertise and guidance to countless others,” said Amyn Rajan, Simba’s CEO. “Host Analytics applications are built for professionals by professionals. Simba’s cloud ODBC 3.52 driver technology enables Host Analytics’ users to easily gain direct access to enterprise data for full visibility into business performance and confident decision making.”

Based upon the latest ODBC 3.52 specification, Simba’s cloud ODBC driver extends performance and functionality of the Host Analytics CPM Suite for cloud-based business analytics on financial data. The cloud ODBC 3.52 driver pulls financial data from Host Analytics into popular third party tools, including IBM Cognos, Microsoft Excel, Oracle Business Intelligence Suite Enterprise Edition, SAP BusinessObjects, or QlikView Business Discovery, allowing customers to view operational and financial data in one place for full visibility and a better overall understanding of business performance.

Cloud computing allows enterprises to get applications up and running faster, with improved manageability and less maintenance. Simba’s cloud ODBC 3.52 driver empowers this. Simba’s cloud ODBC driver technology complies with the latest ODBC 3.52 standard; it provides Unicode support and both 32- and 64-bit support – delivering full functionality and high-performance for cloud-based data access and analytics.

ODBC is the most common data interface used by BI, data analysis and reporting applications for relational data connectivity. It was developed in 1992 by Microsoft and Simba Technologies and has been the flagship API for SQL ever since.

Simba’s ODBC toolkit, SimbaEngine ODBC SDK, makes building a custom ODBC 3.52 driver for either a SQL or a NoSQL data source quick and easy. The toolkit includes comprehensive documentation and an array of sample data drivers that developers can use as a starting base – all of which is backed by Simba’s acclaimed engineering-level technical support. Using the ODBC SDK, Independent Software Vendors (ISVs) can build a custom ODBC driver, as well as a JDBC driver, an ADO.NET provider or an OLE DB provider in just a few days. For more information about SimbaEngine ODBC SDK, visit:

 About Host Analytics

Host Analytics is the #1 cloud corporate performance management company, providing the only complete suite for finance. Host Analytics helps organizations make better operational and financial decisions by streamlining and automating consolidations, planning and reporting processes.

Over the span of a decade, Host Analytics has gone from pioneer to leader with its deep product functionality, world-class team and broad partner ecosystem. Thanks to the cloud, customers enjoy low costs, low risk and fast results that provide an edge, as well as help Finance gain greater influence in setting business strategy and operational priorities. Host Analytics serves midsize to large customer organizations, including AT&T, Groupon, Crocs, Thule, Otis Spunkmeyer and Schumacher. For more information, visit or join the conversation at

 About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access and analytics products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like Host Analytics®, Alteryx®, SAP®, Microsoft®, Oracle®, Infor® and Teradata®.

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