Simba’s MDX Query Language Technology Enables Fast, In-memory, Train-of-Thought Analytics Using Virtual OLAP Cubes on Extreme Data Volumes

Vancouver, BC – July 6, 2011 – Simba Technologies Inc, the industry’s choice for standards-based relational and multi-dimensional data connectivity products, announced today that it has delivered a big data, in-memory, Multi-Dimensional eXpressions (MDX) query language solution to power Kognitio Pablo to enable train-of-thought analytics on extreme data.

Building on the heritage of Kognitio’s WX2 analytic, in-memory, MPP database, Pablo creates virtual OLAP cube environments on the fly. By utilizing Simba’s MDX protocol and a metadata layer, Pablo creates an ad-hoc virtual cube that can be created in seconds and minutes rather than the usual hours taken by traditional database solutions. Since all information is accessible by Pablo at all times, there are no delays or extra resources required to populate virtual cubes, significantly reducing latency and the total cost of ownership of using data. Recently launched, Pablo is gaining traction within the financial services community, where organizations were previously faced with the challenge of creating and populating physical cubes.

The Simba MDX protocol fully leverages Kognitio’s in-memory data processing technology to ensure extremely fast, train-of-thought analytics by Kognitio customers on Big Data. Kognitio customers are able to use the OLAP-based Business Intelligence (BI) tool of their choice to query, analyze and report on their data. Simba’s MDX query language technology enables the utmost compatibility with OLAP-enabled BI applications like Microsoft Excel, IBM Cognos, SAP BusinessObjects and many others.

“Pablo marks the beginning of the end of difficult, costly to maintain, physical data cubes,” said Roger Llewellyn, Kognitio’s CEO. “By engaging Simba to work with us on Pablo, we’ve been able to leapfrog our competitors by combining
WX2‘s in-memory, analytical prowess with Simba’s leading OLAP knowledge of enabling connectivity to leading BI products.”

“We worked closely with Kognitio to fully leverage the power of its pioneering in-memory data processing technology when we collaborated on Pablo,” said Amyn Rajan, Simba’s CEO. “Simba’s MDX query language technologies are widely deployed in industry and drive adoption of advancing industry data standards. By choosing Simba’s commercially available MDX query language technology to build Pablo, Kognitio is best assured that its customers will always have the widest choice of multi-dimensional BI tools for analysis on big data.”

 About Simba MDX Solutions

Simba is the leading independent expert in MDX query language technology, including MOLAP and ROLAP data connectivity. Simba’s MDX query language solutions leverage Simba’s pioneering SimbaProvider SDK technology to allow database vendors to offer standards-based, multi-dimensional Business Intelligence and Enterprise Performance Management data connectivity to their customers. Simba’s MDX query language solutions build upon an ISV’s proprietary technology and database optimizations to deliver easy-to-use, maintainable, highly scalable and performance-oriented data connectivity from any standards-based, multi-dimensional BI application.

 About Kognitio

Kognitio is a long-standing innovator in the data warehousing, business intelligence and analytics markets. The company has pioneered many of the technologies now employed by state-of-the-art data warehouse/BI systems including the industry’s first in-memory analytic database, data warehouse appliance, MPP shared-nothing database, and Data warehousing as a Service (DaaS) cloud-based solution. Kognitio’s award-winning WX2 product is the industry’s fastest and most scalable analytic database, enabling firms to turn massive amounts of raw, complex data into valuable insight to solve their most urgent business problems. Its clients span many industries including market research, consumer packaged goods, retail, telecommunications, financial services, insurance, gaming, media and utilities. Kognitio is based in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Raleigh, Minneapolis and other U.S. cities. More information is available online at, on Twitter at and on Facebook at

 About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions and software development services to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like Kognitio®, Infor®, Microsoft®, Oracle®, SAP® and Teradata®.

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