Shaun Applebaum Joins Simba as Product Manager for Its ODBC Driver SDK and Relational Data Products

Vancouver, BC – August 20, 2008 – Simba Technologies Inc., the industry leader in both multi-dimensional and relational data connectivity solutions, announced today that Shaun Applebaum has joined the company as Product Manager for its relational data product portfolio.

Mr. Applebaum brings to Simba over 13 years experience working in the technology sector. He joins the company from Faronics Corporation, where he served as Product Manager for Faronics’ Core Console, PowerSave and WinSelect products. Previous to that, Mr. Applebaum worked for InTime Solutions and Oracle Corporation.

“Shaun is a technology veteran and a valued addition to Simba’s product team,” said Amyn Rajan, Simba’s CEO. “Simba has a long history of data innovation, dating back to the co-development of the ODBC standard with Microsoft in the early 90’s. Under Shaun’s product leadership, Simba will continue to pioneer relational data connectivity and provide next generation data access to our customers.”

“I’m pleased to join Simba and have the opportunity to work with true data connectivity pioneers,” said Applebaum. “Simba is well known in the industry for providing both data connectivity expertise and software products that connect users, via their preferred application from one software vendor, to their data that is often stored in databases from different software vendors. Simba’s ODBC Driver SDK and relational data products are built upon proven, standards-based technologies, and I look forward to broadening the products’ industry applications and enhancing functionality to even further improve customer data access.”

 About Simba Technologies Inc.

Simba Technologies Inc. ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba provides the glue between front-end business intelligence and performance management applications and back-end data servers, ensuring that its customers’ products interoperate with other vendors’ products according to established data standards. Simba’s best-in-class products support multiple data connectivity interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD, and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises, like Alterian, Business Objects, Infor, Microsoft, Oracle and SAP AG.