Vancouver, BC – June 13, 2012 – Simba Technologies Inc. ( – the industry expert on relational and multi-dimensional data access and analytics on in-memory, cloud and big data solutions – announced today that SAP® Crystal Reports® 2011 software connects directly to Hadoop data sources using Simba’s ODBC 3.52 driver technology for Hadoop/Hive distributions. Simba’s ODBC 3.52 drivers integrate SQL-based business intelligence (BI) platforms and offerings, such as SAP Crystal Reports, with Hadoop/Hive distributions, delivering full functionality and desired performance for big data, cloud-based analytic solutions.

SAP Crystal Reports 2011 enables users to easily design interactive reports on a wide range of data sources, providing internal users, customers and partners with the information they need in the reporting format of their choice. Users benefit from on-report sorting and filtering – giving them the power to execute decisions instantly. It delivers operational reporting that can help in day-to-day business decisions. The solution can be used to quickly create highly formatted, pixel-perfect reports, helping users gain a clear picture of their business.

Simba’s ODBC 3.52 driver for Hadoop/Hive bridges the world of SQL-based BI with Hadoop-based data. ODBC-enabled applications are amongst the most popular and prevalent data analysis and reporting applications available. The ODBC 3.52 driver makes the capabilities of Hadoop simpler to access and use, more affordable and easier to integrate into existing BI and data environments – broadening the scope of how and where Hadoop can be used. Simba has had impressive success mapping SQL to Hadoop’s native Hive Query language and has worked with leading Apache Hadoop-distributions such as MapR Technologies to deliver SQL-based BI access and reporting.

“Simba’s ODBC 3.52 driver for Hadoop/Hive enables users to transform their enterprise BI using big data,” said George Chow, Simba’s CTO. “Simba’s ODBC 3.52 drivers map SQL functionality to HiveQL to open up Hadoop-based analytics to popular SQL-based BI tools and software such as SAP Crystal Reports – connecting the tools just works! Direct connectivity to Hadoop distributions helps ensure that users can fully capitalize on the power of this leading BI software with access to real-time big data.”

ODBC 3.52 data drivers for Hadoop distributions are a significant advancement over common ODBC 2.X drivers that are being developed and deployed by others. Compliance with the latest ODBC 3.52 data standard adds many important functions and features like Unicode and 64-bit support for high-performance computing environments. Simba’s ODBC 3.52 driver for Hadoop/Hive provides a multi-purpose, standards-based ODBC interface and is built upon Simba’s industry-leading ODBC 3.52 driver technology framework. ODBC is the most common data interface used by BI, data analysis and reporting applications for relational data connectivity. ODBC was developed in 1992 by Microsoft and Simba Technologies and has been the flagship API for SQL ever since.

For more information about Simba’s ODBC 3.52 driver technology, visit:

 About Simba Technologies Inc.

Simba Technologies is the recognized world leader in standards-based data access and analytics products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like MapR™, Microsoft®, Oracle®, Infor® and Teradata®.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.  Business Objects, BusinessObjects, Crystal Reports and the Business Objects logo are trademarks or registered trademarks of Business Objects in the United States and/or other countries.  Business Objects is a SAP company.

All other company and product names mentioned are trademarks of their respective owners.