Vancouver, BC – March 29, 2011 – Simba Technologies Inc., industry’s choice for standards-based relational and multi-dimensional data connectivity, announced today that it will speak at COLLABORATE 11 in Orlando, Florida. Simba will present two conference sessions and one hands-on lab on best practices to attain direct connectivity between Business Intelligence (BI) applications and Oracle Database OLAP Option for high-performance ad hoc query, data analysis and reporting.

Simba’s MDX Provider for Oracle OLAP Enables Direct Connectivity between BI Applications and Oracle Database OLAP Option

Simba’s MDX Provider for Oracle OLAP product enables the direct connection from popular BI applications – such as Microsoft Excel PivotTables – to Oracle Database 11g OLAP Option. The product is based upon Simba’s widely deployed MDX 2005 Query Language technology. For more information on MDX Provider for Oracle OLAP, including a web video demo, visit:

An evaluation software download of Simba’s MDX Provider of Oracle OLAP can be requested here:


Conference Session #207: “Use New BI Features in Excel 2010 with Oracle OLAP” April 11, 2011 from 11:45am–12:12pm

Microsoft has invested heavily in Office features for enabling BI on the desktop and many enterprises have embraced Excel for BI. In this session, Simba provides an overview of new and popular functionality built into Excel 2010. You’ll see how to create a PivotTable with a live connection to Oracle Database OLAP Option. Simba will then demonstrate how to use Excel to drill down into a dimension, then filter and analyze data with trend icon sets, conditional formatting and Excel 2010 slicers and Sparklines. You can even drill ‘through’ to the underlying relational data from the fact table or create fabulous PivotCharts hot connected to Oracle OLAP.

Hands-On Lab Session #226: “Learn Excel PivotTables for BI Direct to Oracle OLAP” April 12, 2011 from 10:30am–12:30pm

This two-hour hands-on tutorial shows how executives and BI users can visually create illuminating ad hoc BI queries and build insightful dashboards natively in Microsoft Excel directly against Oracle Database OLAP Option. Simba introduces the business value of multi-dimensional OLAP cubes. Then Excel’s PivotTables are used to investigate business measures broken down simultaneously by say product and region. Attendees try the increasingly excellent data visualization and refreshable dashboarding of Excel 2007 and 2010, including drill-through Slicers and Sparklines. You’ll also learn how to make the underlying connection through Simba’s MDX Provider for Oracle OLAP driver and how to create hot-linked tables and graphs in Microsoft Office presentations.

Conference Session #265: “One Version of the Truth Doesn’t Mean One BI Tool” April 14, 2011 from 11:00am–12:00pm

As a result of corporate breadth, mergers or acquisitions, enterprises may have disparate brands of reporting tools – such as SAP BusinessObjects, Cognos and Microsoft Excel – installed on various users’ desktops. While there may be a corporate standard in place, users who are trained in other BI client applications still prefer to use those. Why throw away all the training that has been invested in them? Learn how a simple, cost-effective client-side driver allows your organization to use the BI reporting tools that are already purchased and in place directly against your Oracle Database OLAP Option cubes, ensuring a single source of the truth across your enterprise.


COLLABORATE 11: Technology and Applications Forum for the Oracle Community is an educational conference that helps users of the full family of Oracle business applications and database software gain greater value from their Oracle investments. Created by and for Oracle customers, COLLABORATE 11 offers an expert blend of customer-to-customer interaction and insights from technology visionaries and Oracle strategists. This year’s conference runs April 10th–14th, 2011 at the Orange County Convention Center in Orlando, FL. More information can be found on the event’s website at:

 About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like Microsoft®, Oracle®, Infor®, SAP® and Teradata®.

Company and product names are trademarks of their respective owners.