Vancouver, BC – July 13, 2010 – Simba Technologies Inc., industry’s choice for standards-based relational and multi-dimensional data connectivity, announced today that Suzanne L. Hoffman has joined the company as Vice President of Sales.

Ms. Hoffman brings broad experience in international sales and marketing to Simba, having held VP positions in sales and channel sales at many business intelligence companies – such as Hyperion Solutions (Oracle), IBM, Cognos and others – both in the U.S. and globally. At Simba, she will lead the company’s sales and business development initiatives, as well as focus on building and enhancing third-party relationships with partners, resellers and others to further the company’s efforts to position and sell its industry leading relational and multi-dimensional data connectivity drivers, data connectivity software development kits and custom data driver development services worldwide.

“We are very pleased to have Suzanne join Simba’s senior management team,” said Amyn Rajan, Simba’s CEO. “Her sales leadership, her immeasurable experience within the business intelligence space and her ability to connect with industry are a perfect fit with Simba’s business – delivering world-class data connectivity products to business intelligence and data warehouse vendors and leading enterprises globally.”

“Simba is an important partner for providing native Microsoft Excel connectivity to Oracle OLAP and a strategic partner for SAP’s NetWeaver BW connectivity to a variety of business intelligence front-ends,” said Hoffman. “It is important to me, in this time of economic hardship, to work for a company that truly delivers a cost effective and strategic solution to the business community. My passion is to help companies make the right business decision and increase their revenues. Simba Technologies provides easy-to-use, efficient and cost effective data connectivity solutions to all their customers and partners, and one that I can easily recommend as having a true economic advantage.”

Ms. Hoffman has over 20 years of sales and business development experience, having worked for or advised numerous business intelligence and technology companies. For the last 11 years, she has held VP-level positions with both publicly-held and private companies primarily in the Business Intelligence and Data Warehousing markets, including: Applix (IBM), HyperRoll (Oracle), and most recently, Star Analytics. In addition, she has held senior sales positions at SPSS (IBM), Cognos (IBM), Metaphor (IBM) and Hyperion Solutions (Oracle).

Ms. Hoffman is member of the Global Executive Network of Women in Technology, Sales and Marketing Executives International, Association for Strategic Alliance Professionals, Business Marketing Association, SD Forum, The Data Warehouse Institute (TDWI), and a Board Member of the Oracle Applications Users Group.

 About Simba Technologies Inc.

Simba Technologies Inc. ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba delivers data connectivity and interoperability solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX and Linux. Simba’s best-in-class products support multiple data interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD, and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like Oracle®, Microsoft®, Infor® and SAP® AG.

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