Vancouver, BC – June 1, 2003 – Simba President and CEO Amyn Rajan gave a presentation called “XMLA the Future is Now” at the Data Warehousing Institute’s (TDWI’s) World Conference held on May 11- 18 in San Francisco. This presentation was targeted at Business Intelligence (BI) and Business Performance Management (BPM) industry leaders who had the opportunity to learn about XML for Analysis (XMLA) and its emerging influence as a widely embraced web services open standard.

Speaking on behalf of the XMLA Council, Amyn discussed the following topics:

  • The need for OLAP standards and why BI and BPM have been recognized as key determinants of competitive advantage.
  • The definition of XMLA – A Simple Object Access Protocol (SOAP)-based interface for exposing OLAP and Data Mining data sources as web services.
  • The history of OLAP APIs including XMLA.
  • Why XML for Analysis builds on the success of OLE DB for OLAP
  • The benefits of using XMLA vs. OLE DB for OLAP/JOLAP

To request a copy of the presentation, please contact 604-633-0008, Extension 2.

 About XMLA

The XMLA Council is made up of a number of leading Business Intelligence and Business Performance Management software vendors that have announced their support and backing of the XMLA Specification, a set of XML message interfaces that use the industry standard SOAP to define data access interaction between a client application and an analytical data provider working over the Internet. The council has jointly published the XMLA Specification that allows corporate developers, third party tool vendors and other parties to query analytical data providers in a standard way. This new standard is expected to accelerate the adoption of Internet business intelligence software and increase the market for those technologies. To learn more about XMLA, please visit

 About Simba

Simba Technologies is the recognized world leader in standards based data access products, solutions, and services. We deliver data connectivity and interoperability solutions to many of the world’s leading companies on various platforms including Windows, Solaris and Linux. Our best-in-class products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP, XML for Analysis, ADO and ADO.NET.

For more information on Simba Technologies, please contact us.